Happy Valentine’s Day everyone!
Yes, it’s that time of the year where it serves as the ultimate field day(s) for Hallmark, flower shops and jewelry stores all over the place. I was at my local Safeway just yesterday where I saw heart-shaped balloons beyond the size of my head, looming overhead. A few days ago, my high school-aged brother recounted on how a couple of his friends are freaking out over what to give the girls they have their eyes on for Valentine’s Day, acting as if they’re planning to propose to them instead. One could call it commercialism at its finest, whereas a communication scholar could call it somewhere along the lines of “hegemonic romance” (and yes, I just made up that term).
Because at the end of the day, that’s what it’s all about, right? It’s about showing your loved one- in particular, those who are in a romantic relationship of a sort- how much you love and care for them. Not that it can’t be done any other day, but this day in particular is just all about that.